PPC and SEO are extremely valuable to any new business. But which is better for your website? Today I will compare the two internet marketing models to help you decide!

So let’s first start off with explaining what exactly PPC and SEO stand for. PPC stands for pay-per-click and it charges advertisers a certain fee each time one of their ads is clicked on by a user. SEO stands for search engine optimization and is a form of organic search. Companies with strong SEO have earned their placement on publisher websites like Google through means of keyword optimization and not paid-for ads.

PPC Through PPC ads, a company can essentially create the traffic coming to its page by paying a fee for certain keywords. This can be beneficial for a company that has the funds to cover its ads. PPC is the best way to quickly gain exposure for your business as it generates a continuous flow of traffic. Traffic will keep coming to your website so long as your ad is running and being paid for. However, it is important to know which keywords best suit your business and will gain you the most clicks. PPC ads often restrict marketers with select keywords and phrases. So if you plan to run many PPC ads, just know that they can become quite expensive.

PPC tools you can use:

1. Google Ads Editor
2. AdEspresso
3. WordStream Advisor

SEO In comparison to PPC, SEO requires time when it comes to generating traffic. Since you are essentially trying to gain visibility organically, most of your time will be allocated to keyword optimization. There are various tools on the web (mostly free) that can help with finding keywords for your business. That being said, SEO tactics are often cost effective and will often provide you more traffic in the long run. And naturally, customers are more likely to click on SEO results over PPC ads as they view them as more authentic. Being able to earn a high page ranking solely based on content will surely build trust and credibility for your business.

SEO tools you can use:

1. Google Search Console
2. SEMRush
3. KWFinder

Although choosing between the two is dependent on the nature of your business and the amount of funds you have available for marketing, either strategy will prove beneficial.

My suggestion would be to combine the two to create a strong website that gains a lot of traffic. You can start off with a PPC ad, taking care to set a budget for your best keywords. While that ad is running and traffic is coming to your website, work on improving your page ranking. This can be done through using the above SEO tools or providing visually appealing infographics. Infographics help to relay information visually and can also be shared across various platforms. Once you get enough traffic and obtain more data, you can optimize the keywords used in your PPC ads to better promote your website. Over time, your initial SEO efforts will help to build credibility for your website and hopefully allow you to reach a higher page ranking.