PPC and SEO are extremely valuable to any new business. But which is better for your website? Today I will compare the two internet marketing models to help you decide!

So let’s first start off with explaining what exactly PPC and SEO stand for. PPC stands for pay-per-click and it charges advertisers a certain fee each time one of their ads is clicked on by a user. SEO stands for search engine optimization and is a form of organic search. Companies with strong SEO have earned their placement on publisher websites like Google through means of keyword optimization and not paid-for ads.

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As new generations begin to dominate the online platform, marketers need to refresh their strategies to better cater to new segments. Generation Z is the newest segment that marketers must shift their focus to, as they are a highly sought-after demographic.

Generation Z is the demographic succeeding Millennials and refers to those born in the late 1990s and early 2010s. This demographic makes up around 40% of all consumers and has around $140 billion in spending power. As they grew up in the digital age, they are extremely tech-savvy. As a result, marketers especially want to target this demographic through online marketing strategies.

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Starting a new business? Worried about high marketing funds? Worry not, today I’m going to tell you all about how to do digital marketing on a budget!

One of the biggest pieces of advice I can give you when starting out your company is to create a blog. Not only is blogging free, but it’s extremely easy to set up. It allows you to create and post engaging content on a regular basis while speaking about a specific topic. However, it is important that your content is geared towards a specific audience as writing to a general audience may not lead to many conversions. In order to increase your chances of making a conversion, try focusing on niches and continue posting relevant content to show that you are an expert in your subject.

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Do you ever wonder what PPC stands for whenever someone mentions it? Why is it such a popular term and how come people utilize it so much in their marketing?

Well, today I’ll be introducing you to the world of Pay Per Click (PPC) advertising. PPC is a form of paid digital marketing in which companies pay a fee everytime their ad is clicked on. These ads are often found on a publishers’ website, such as Google, and the publisher gets paid every time a user clicks on an ad posted. This is essentially a marketing tactic in which companies buy user visits to their website. PPC ads have been used for over a decade now, ever since organizations started conducting business on the Internet. Heavy activity surrounding PPC later began when Google launched its AdWords solution for PPC marketing.

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Wes McDowell, a web strategist that provides business owners solutions to make the most out of their website, posted the video “Digital Marketing Trends for 2019 Online Domination”. Today, we will be reviewing his video and determining whether or not these trends are still prevalent in 2020.

Rise of YouTube Ads McDowell recommends small businesses to lean more towards YouTube Ads rather than Facebook Ads. The reason being that they are often less costly, only charging for however long viewers watch na ad. Meanwhile, Facebook charges a certain amount for simply having the ad posted. The benefit of having an ad on Youtube versus Facebook is that users are more likely to watch the ad with the volume on, as they are already on Youtube to watch a video. Facebook users often scroll past ads without the audio turned on. As Google owns Youtube, marketers have the ability to utilize Google analytics and use knowledge such as what viewers are searching for and determine what type of ad would best target those viewers.

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