Starting a new business? Worried about high marketing funds? Worry not, today I’m going to tell you all about how to do digital marketing on a budget!

One of the biggest pieces of advice I can give you when starting out your company is to create a blog. Not only is blogging free, but it’s extremely easy to set up. It allows you to create and post engaging content on a regular basis while speaking about a specific topic. However, it is important that your content is geared towards a specific audience as writing to a general audience may not lead to many conversions. In order to increase your chances of making a conversion, try focusing on niches and continue posting relevant content to show that you are an expert in your subject.

Blog content is a great way to improve your search engine optimization (SEO), but there are other strategies small or new businesses can utilize to attract more customers. SEO tactics are very cost-effective but require a lot of time. However, taking the time to build trust and credibility for your business will often produce long-term results. For instance, being able to rank high through organic search will lead to a higher conversion rate, as customers are less likely to make a conversion when landing on a paid ad. So take the extra time to implement relevant keywords and optimize web pages.

Another cost-effective way of marketing to customers is to develop email marketing campaigns. Email marketing provides businesses with the opportunity to reach new leads, or engage current leads, despite their current location. This allows companies to reach a number of consumers. Using email can also allow a company to build stronger relationships with its customers. Emails are often easy to develop content for, so lots of time is saved in addition to costs.

If you have a substantial customer base, then perhaps social media is the way to go! Companies often run social media contests to drive engagement among its customers. This is a good way to get free publicity if customers have to tag their friends or family or complete certain tasks to participate. Though this may not boost sales, it can help to boost your audience numbers. These contests can even be linked to emails, in which you can utilize email marketing subsequent to the contest. Though these contests require prizes for customers to win, the prizes do not have to be extravagant. As long as there is a demand for the prize, your audience will continue to engage.

One of the last ways you can market on a budget is to work with influencers. Now, it doesn’t have to be world-known influencers; any prominent blogger of small celebrity can help to market your business. Working with an influencer allows you to gain their target audience and build a bran association. This tactic will especially be beneficial if you are looking to add value to your brand reputation.